The Covid-19 virus has affected everything about life which includes how people look at information and communicate and shop.
Due to these changes companies must rethink the ways they interact with consumers and devise new strategies to build loyalty.
How employees operate within organizations has also experienced a dramatic transformation.
The days of 9-5 in a workplace are no longer a reality and hybrid or remote working methods are the standard. This sudden change has forced organizations to review how teams collaborate and communicate to ensure the success of their business.
What impact does COVID-19’s impact have on the digital marketing strategies that are being used now and in the near future, and how have companies adapted to COVID-19?
In the midst of the pandemic, more than $4.28 trillion in online retail transactions were made worldwide in the last year, with almost $432 billion being directly from United States alone.
Retail platforms, as per Statista revealed a rise in traffic of 22 billion from January’s 16 billion to, between 2019 to 2021 (the top of the Covid-enforced lockdowns).
So, adopting digital marketing should be among your main considerations if are hoping to boost your company’s expansion following the outbreak. Here are five strategies that you might consider adopting.
Table of Contents
- 1. Marketing via Email
- 2. Marketing Analytics
- 3. Marketing through affiliates
- 4. Cold calls
- 5. Marketing content
1. Marketing via Email
Apart from order confirmations as well as immediate responses to inquiries from clients any email that a company sends out could be classified as marketing via email.
Email marketing is a key aspect of online marketing.
It also includes a variety of things like newsletters with corporate updates as well as sales incentives and special offers only for subscribers.
The significance of this type of marketing may be seen in the aftermath of the aftermath of a natural disaster or an corporate scandal, in which case you can use marketing emails to send an overall message on behalf of your business.
Marketing via email is one of the methods companies can put their most effective position. This is due to the fact that it allows businesses to communicate with their customers and target specific groups of their offerings and services at a reasonable cost.
The most dangerous scenario for this kind of marketing is that if it’s not done properly it could turn customers away by sending them email spam.
To prevent this from happening to avoid this, you could look into having an external professional sales development firm or a professional email service provider (ESP) handle the email campaign on your behalf.
They will help you structure your messages to send out emails, provide you with an email lists, and, according to your preferences send follow-up emails to the prospects on behalf of you.
It is also possible to determine the effectiveness of an ESP-guided marketing campaign by observing how many prospects meet in the process.
2. Marketing Analytics
Utilizing data to evaluate the effectiveness and performance of marketing efforts is known in marketing analysis.
It allows you to collect more complete consumer information to help you achieve your marketing goals and improve your company’s ROI by integrating Marketing AI within your business strategy.
Marketing analytics are beneficial to both marketers and customers.
Knowing what works in increasing brand awareness, conversions as well as both of them, advertisers could boost the ROI of their marketing expenditures due to this research.
Furthermore, analytics ensure that users get a more extensive amount of targeted ads that are targeted and focus on their specific desires and preferences, not unobtrusive mass-marketing.
What you call your key Performance Indicators (KPIs) will decide which marketing analytics software you will need to adopt.
It is possible to use indicators to determine the most appropriate marketing analytics tool. This includes the brand’s awareness, conversion rates purchase, etc.
3. Marketing through affiliates
Affiliate marketing is when a third-party (affiliate) promotes your product or services for a percentage of the profits they earn. While sometimes, a fixed amount is charged, the commissions are usually calculated as a percentage the purchase price.
Affiliate marketing can be a affordable and efficient method for businesses that sell the majority of their goods online. Its benefits are especially evident when a business partners with affiliates who have a significant following.
It is also crucial that the audiences of affiliates include people who will be attracted to your products.
To identify the affiliate accountable for a specific sale, the retailer assigns each affiliate an unique URL.
Cookies (a very small file of text) is transferred to the computer of the user after they click on the link.
The affiliate cookie allows the seller to track the purchase back to the person who purchased the product.
4. Cold calls
Prospective clients that you’ve not spoken to is referred to by the name of cold call.
The benefits of cold-calling include strengthening your marketing efforts and improving the pitch for sales.
Cold calling is just one of numerous effective methods to meet new clients. However cold calling isn’t always what we imagine it to be. In recent years, the practice developed and is no longer so personal as it was.
Salespeople have seen greater success when they focus on the right people instead of making random phone calls.
Effective cold calls today include selling your services and products as well as gathering feedback from clients and their opinions.
So, cold-calling could also provide an chance for your business to collect valuable data about your customers and insight which could be pertinent for your product’s development.
5. Marketing content
Marketing tactics that are outbound or anything that is irritating your viewers, aren’t as effective at connecting to and converting viewers more than they used to be.
More than ever before, your content needs to reach out to your viewers naturally (a.k.a. inbound). Inbound). an underlying story for your material is the most common method for achieving this.
Your content will appear more authentic engaging, captivating, and targeted to the audience.
Content marketing helps create user-friendly content to promote your services and products.
You could implement content marketing to promote your business by publishing informative blogs and videos on all of your (social) networks.
A successful content marketing campaign is a continual process. It requires you to have fresh content for your customers. The ability to create relevant and evergreen content is what makes this strategy even more effective.
Responding to client inquiries about your services and products thoroughly and in a way that is engaging is the foundation of content marketing.