Businesses continue to wrack their heads trying to discover innovative ways to gain the desired results, as well as new methods to increase the number of sales they make and boost their standing as well as increase the trust they have among certain segments of the public. However, many brands engage in these endeavors in the wrong direction and often allow themselves to be taken in into the (false) attraction of certain theories or, more importantly and more importantly, by the sloppy claims of so-called experts on communication who, in exchange for huge amounts of money, always attempt to convince their customers of proper techniques and strategies for increasing their visibility both online and offline. It’s not unusual for many companies, particularly rookie brands – or ones just led by unexperienced or irresponsible managers – to engage in foolish initiatives that focus on personal achievement in leadership, as well as new opportunities for communication that are offered to companies, almost all of the time with disastrous outcomes and no real value to the company. The root of the issue is, from this viewpoint is that it is entirely communicative in nature. It is largely caused by a misinterpretation of all things related with online social networks and the emergence of new methods of communication via the internet.
The latest methods of communicating
To fully comprehend the current situation, it’s important to review the past history of communication and its abrupt, sudden changes, which in many instances proved to be so fast that they caused a shock impact on many businesses and their management. The rise of social media in the last few years have fundamentally changed the rules of play and allowed all businesses regardless of size – to present their message in a variety of ways on digital platforms with a very precise grammar. It has also gone beyond the boundaries of traditional methods of communication that were primarily through television and radio. (in addition to the various offline (also known as Out Of Home methods of communication). The final outcomes of these methods communications were thrilling and stunning visually due to the endless potential of images and videos that are now available everywhere and with a myriad of varieties on each social media platform – that they left an indelible impression upon the mind of all who saw them as well as executive managers who will either in one manner or another, need to figure out methods to reproduce those contents on their corporate channels (which might not exist) to ensure that they do to not fall behind in rivals.
The function of images
The impact of such content it has instilled in people the false belief that it was a huge amount of money as well as a vast army of skilled employees and, most importantly tons and lots of time to create strategies that are in line with the company’s core values and the goals it has set in the short and medium-term. These beliefs aren’t just a figment of imagination, but they can cause serious harm to the company’s survival and even the time and energy they consume away from employees and top executives.
Sometimes, to gain the insight into communication long sought-after longing for, so eagerly awaited for and sought out during formal meetings with experts in the industry It’s as simple as spending just a few minutes with one of your regular customers, and they will be able to show the incarnation of that persona of the buyer that experts from your company have described a hundred times yet its practical value remains elusive. All you need to do is find one of your potential customers and invite them to a meeting within your organization and let them discuss. The meeting doesn’t have to have a lot of employees. A couple of them (preferably in the department of marketing) suffice. According to the opinions of the consumers the team will need to discover those precious insights that are a reflection of communication and can be used to transform the marketing campaigns of the brand (and even boost sales). All you need be doing is listen take note and think.
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Every insight is like a gold nugget. It may take months or even years to discover it, however occasionally it slips in our laps at the speed of lightning.
